Success factors for entering new markets

The book gives you some of the most useful insights you need when you face expansion or internationalisation of your company. The book takes you through the most important aspects of why and how internationalisation is such an important tool for a business to grow revenue streams and diversify business units across contries. It touches on some of the pitfalls there can be when going through the phase of a market local expansion strategy. Most importantly it provides the checklists for expansion and factors that influences a succesful entry in a new market.