Innovative Marketing Tools (2nd Ed)

Understand digital marketing and acquire useful applied skills through extensive hands-on practice using WordPress. Create a strategic marketing plan, and launch and execute digital marketing campaigns. Master the latest digital marketing tools, gain insights to refine your strategy with the help of Google Analytics. Get started with email marketing. Generate website traffic and high converting landing pages. Leverage social media marketing tools and techniques. This Second Edition is updated with all the latest features of WordPress and SEO.