How to Write Press Releases for Manufacturing Companies

The objective of this book is to explain how to get your manufacturing company media attention for low cost or no cost using press releases. Using press releases is a vital part of any public relations program. In order to achieve the goal of garnering media attention the following topics will be reviewed: • Overview of the field of public relations • Explanation of what a press release is and what a press release isn’t • How to build a press release for your manufacturing company • Review of a kind of press release called application story and how your manufacturing company will benefit from it • How to write an application story • Where to send press releases and how to send them both for free and for a fee • How to track your results