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Brand Engagement (eBook)

ByWendy McWilliams

The spark to write this book came after the public relations company I established in 1992, WMC Public Relations, turned 20. It jolted me into thinking about everything that I had learnt since starting my PR career and all my past experiences that are now woven into my professional makeup. I thought it was time to share what I know with small to medium sized enterprises so that they may be helped in establishing and growing their brand, that it engages their stakeholders and continues to shine. The book includes chapters from high profile business people who share their knowledge on subjects including sales, innovation, customer engagement, member relationship management, strategic alliances, social media and SEO. This is a must-have book for all SMEs who want practical advice on public relations and other techniques to create low cost and effective PR campaigns.

Details

Publication Date
Aug 23, 2013
Language
English
ISBN
9780992300517
Category
Business & Economics
Copyright
All Rights Reserved - Standard Copyright License
Contributors
By (author): Wendy McWilliams

Specifications

Format
PDF

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