Introduction to Facebook Marketing As of January 2024, Facebook, a leading social media and internet giant, boasted a staggering 2.09 billion active users worldwide. The term "active" signifies users who engage with the platform regularly and consistently. This figure is particularly significant considering that only approximately 62% of the global population, which amounts to 3.4 billion individuals, are active Internet users. Over half of the online population, precisely 52.65%, actively participates on Facebook. Furthermore, studies indicate that the average Facebook user dedicates 40 to 50 minutes of their daily routine to browsing and interacting on the platform.