A new way to plan, measure, and evaluate church communications--Big is busted, try tiny!

This book teaches you a new way to plan and evaluate your church communications. It encourages you to not rely on big, splashy, fancy PR and images, (not that you can’t use them, just don’t rely on them alone) and to focus on the tiny details of facts, careful planning, and follow through that will actually connect people with ministry events, not just impress them with your creativity. This book contains a series of FORMS that will guide you through a variety of planning and evaluation processes. The forms are essential tools for churches of any size or budget who want to make certain their communications are accomplishing the ministry vision of the church and helping your church communications fully fulfill the Great Commission.