The Golden Age of the Swiss Wristwatch

Over 300 pages of the neatest, coolest watch advertisements you ever saw! The end of World War II saw the greatest expansion of Swiss wristwatch brands in history. They all wanted to cash in on the pent up demand for watches caused by war shortages. These old ads are not only a feast for the eyes, but represent the tip of the spear in research for these great old brands that are all but forgotten.