CONQUERING UNCERTAINTY

"Most business people simply don't know what they are doing when they respond to change." As a strategic analyst, futurist, and international business consultant, Theodore Modis has devoted his career to exploring predictability, looking at how companies grow and change, and developing tools that will enable senior executives to both devise and assess business strategies. In his research for effective decision-making techniques in an environment of rapid turmoil, Modis has discovered that businesses go through cycles-seasons-and like any living entity, businesses grow and change in certain predictable ways. In Conquering Uncertainty, Modis presents business people with a way to analyze their business cycles, allowing them to increase their odds on making the right decisions at the appropriate time-in any business situation, in every business season. Is your company appropriately dressed for the season it is traversing?