Direct-to-Consumer Sales for Your Business
Sell custom branded books, workbooks, training materials, magazines, and more from your website using print-on-demand powered by Lulu’s API. Know your customers, profit with your book, and enjoy features like white-label drop shipping, product variant support, and book bundling.
SELL ON YOUR SITE
Print-On-Demand Books for Your Ecommerce Platform
Our API-driven platform integrates seamlessly with your systems to manage print, fulfillment, and delivery end-to-end. Intelligent job routing, real-time order visibility, authentication, webhooks, and flexible integrations make print operations programmable, automated, and scalable.
Keep 100% of Your Profit
Use Lulu as your print and fulfillment partner. You manage the sale and keep all of the profit from your customers.
Automated Fulfillment
Route orders to a global network of production partners, enabling zero inventory, reduced cross-border friction, faster delivery to over 200 countries.
Enterprise-Ready Security
Our operations and controls are designed to meet enterprise expectations, including SOC 2 and EUDR compliance.
Trusted by Top Global Brands
USER-FRIENDLY SETUP
Sell on Your Terms
Sell print-on-demand books directly from your own storefront or channels while we handle printing and fulfillment behind the scenes. Maintain your brand, control checkout and customer data, and manage reorders without holding inventory.
Hear Directly From Our Creators
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“By integrating Lulu's API with platforms like Ghost and Zapier, the magazine reduced its internal production time from two weeks to just two hours. Lulu's high-quality printing ensured that the magazine stood out as a professional, legitimate publication.”
— Chelle Honiker, Indie Author Mag
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“Working with Lulu was a game-changer for my company! They integrate so smoothly with my personal Shopify store, and their customer support has been top-notch.”
— Katie Cross, Katie Cross Books
BATCH ORDERING
Simplify Pre-Sales and Crowdfunding Book Fulfillment
With the Order Import tool, you can take pre-orders from your online store or in person at events and fulfill them all at once. Or you can use it to dropship books whenever you need! It’s never been easier to place bulk orders for your novel, photo book, manual, textbook, or any kind of book or custom calendar.
PRINT API
Custom Workflows for Personalized Books
Sell custom books, workbooks, magazines, and more from your website using print-on-demand with Lulu Direct and the Lulu API. Know your customers, profit with your book, and enjoy features like white-label drop shipping, product variant support, and book bundling.
Compare Lulu’s Selling Options
Direct-to-Consumer Sales FAQs
What Is Lulu Direct?
Lulu Direct connects Lulu's print-on-demand services to your website using popular ecommerce platforms like Shopify, Wix, or WooCommerce. You'll have access to all 3,000+ book format combinations Lulu offers and the freedom to design your interior and cover PDFs.
When you publish a book using Lulu Direct, your customers will buy directly from you. Lulu will handle printing and shipping the book to your customer while you pay Lulu for printing and shipping costs.
Why Should I Use Lulu Direct?
Do you have an audience for your content, products, or services? Lulu Direct is perfect for creators and authors who are growing their business.
When you sell your books directly to your audience, you can capture your reader's email contact information for future marketing efforts. You’ll retain 100% of your revenue, only paying Lulu for printing and shipping costs, and enjoy white-label fulfillment for all your orders.
Because Lulu Direct is free to use and connects to popular ecommerce platforms, adding books to your store is simple.
What Are The Benefits Of Lulu Direct?
Lulu Direct connects Lulu’s print-on-demand and fulfillment to your website. Using Lulu Direct brings several benefits to your content business:
Retain 100% of your revenue
White-label shipping for all orders
Fully automated sales, printing, and shipping
Support for multiple product variants
Bulk ordering with the Order Import tool
When you use Lulu Direct to sell your book, customers buy from you directly. You control the price and know exactly how much you'll earn from every sale. With white-label receipts, your customers only see you and your brand when they order your book.
How Does Lulu Direct Work?
Once you’ve connected a Lulu Project to your website through Lulu Direct, your customers can purchase your book directly.
When they purchase, Lulu will automatically charge the payment method you’ve saved with us to pay for printing and shipping. Then, the book’s files are sent to the printer, where we’ll print, bind, and package the book for delivery. Finally, we ship the book directly to your reader.
After setting up all of Lulu Direct’s features, the entire ordering process can be automated, freeing you up to create more content!
Can Each Of My Customers Personalize Their Individual Order?
Yes, with Lulu Print API, you can create personalized books, accept orders through your site with those personalizations, and send the orders to Lulu’s printers.
Our Shopify app, Wix, and WooCommerce integrations do not have personalization options for individual projects. Each book you sell using Lulu Direct must be connected to the Shopify app, Wix, or WooCommerce with prepared files. Complete personalization requires a new file for each order based on the customer’s personalization.