It is not hard to find credible resources on how to start a business once you have a great idea. However, it is extremely hard to find credible resources on how to generate compelling business ideas in the first place. How does innovation happen? Why does it happen? What are the common sources of great ideas? More importantly, how can we use this information to develop great business ideas of our own?
THE INNOVATOR’S SOURCEBOOK was written to provide detailed, actionable answers to these questions. This book is about where to look for the sources of innovation and, for once, how to exploit them.
What is not in the book:
* Vague suggestions for being creative
* Random idea generators
* Belabored analogies
* A rebranding of brainstorming
* Claims to a science
* Ambiguous implementation steps
You must be logged in to post a review.
Please log in
3
People Reviewed This Product
By stelios Makridis
Jun 7, 2010
the book offers a thorough look into the most important questions that any entrepreneur would face in his/her effort to innovate. It steers away from the trivial theorems of what innovation is all about and focuses on practical and unavoidable issues when it comes to creating a business. The reader will find a central core of principles that relate to both the microeconomic scale of any entrepreneurial endeavor as well as its interfaces with the competitive and even global landscape. Dan has used a very transparent and concise way to address some of the crucial challenges that most of the time we take for granted when we try to differentiate through innovation.
I found the book to be very thought provoking and well researched. I have not found another book that has gone so in-depth on the topic of idea creation for entrepreneurship. I would recommend the book to anyone with any kind of interest in entrepreneurship.
