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3 People Reviewed This Product
  • By stelios Makridis
    Jun 7, 2010
    the book offers a thorough look into the most important questions that any entrepreneur would face in his/her effort to innovate. It steers away from the trivial theorems of what innovation is all about and focuses on practical and unavoidable issues when it comes to creating a business. The reader will find a central core of principles that relate to both the microeconomic scale of any entrepreneurial endeavor as well as its interfaces with the competitive and even global landscape. Dan has used a very transparent and concise way to address some of the crucial challenges that most of the time we take for granted when we try to differentiate through innovation.
  • By Aaron Shaffer
    Apr 5, 2010
    I found the book to be very thought provoking and well researched. I have not found another book that has gone so in-depth on the topic of idea creation for entrepreneurship. I would recommend the book to anyone with any kind of interest in entrepreneurship.
  • By James Riley
    Jan 20, 2010
    Excellent work on a topic that many have found hard to pin down. I found useful insights presented in a very readable manner.
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Product Details

First Edition
West Fulton Media
March 23, 2010
Perfect-bound Paperback
Interior Ink
Black & white
1.03 lbs.
Dimensions (inches)
6 wide x 9 tall
Product ID
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