Does a Plumber Need a Web Site?
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"Does a Plumber Need a Web Site?" was the question someone asked Dr. Joe Webb, and thus launched an unconventional business book, written with "co-conspirator" Richard Romano, about a handful of interesting characters facing small business sales and marketing challenges. None of the case studies are real, but the business situations and challenges they illustrate are faced by entrepreneurs every day. This entertaining walk through business media is designed to stimulate ideas and provoke thoughts about how to engage customers and prospects. Whether you're a plumber, a haircutter, a B2B manufacturer, a restaurant owner, a B2B services provider, a doctor, a health club owner, or any other entrepreneur or provider of marketing services to small business, this book will get you chuckling—and seriously thinking about new ways of promoting a business.