"Does a Plumber Need a Web Site?" was the question someone asked Dr. Joe Webb, and thus launched an unconventional business book, written with "co-conspirator" Richard Romano, about a handful of interesting characters facing small business sales and marketing challenges. None of the case studies are real, but the business situations and challenges they illustrate are faced by entrepreneurs every day. This entertaining walk through business media is designed to stimulate ideas and provoke thoughts about how to engage customers and prospects. Whether you're a plumber, a haircutter, a B2B manufacturer, a restaurant owner, a B2B services provider, a doctor, a health club owner, or any other entrepreneur or provider of marketing services to small business, this book will get you chuckling—and seriously thinking about new ways of promoting a business.
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Person Reviewed This Product
May 8, 2012
We're an (elderly) web developer with a print industry background. I found this book a welcome change from all others. It's well written and makes one view things from the business owners perspective. The books unique style just emphasises how things have changed - The need to help clients migrate from the old ways of print, into the online world. Worth every cent. Will be ordering more copies for my friends and colleagues.
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