We focus on using intellectual property strategically across the globe. We are trusted advisors on IP strategy matters to clients all over the world. We have systems built into the fabric of our firm that ensure that we act as true trusted advisors (such as our complete guarantee, Fixed Fee Caps (below), the way we hire, etc). Basically, this forces us to add value or disengage – consequently we work alongside our clients’ current external IP lawyers and patent attorneys and focus on the areas where we add most value. Strategic advantage comes from brilliant execution. Our execution is based on consistent excellence in the fundamentals and also playing to your strengths and minimizing (or making irrelevant) your weaknesses. Brilliant execution also requires us to help you minimize internal friction as we adjust processes and ways of working – to make sure you get maximum effect from any changes we suggest. We focus on continually proving to the world that we are thought leaders