Bay is the founding director of Zealise, a company that helps organisations value their employees and embed employee engagement into their DNA, and also offers an innovative employee ownership model. . As a lifelong, passionate subscriber to the principle that people are an organisation’s primary asset, he attributes all his own career success as a Chartered Accountant in auditing, financial management and consulting to this philosophy. He avers that sustained success is impossible with disengaged people and is confident that his innovative model provides a solid foundation for greater organisational effectiveness, greater performance with significantly improved bottom-line results and greater organisational integrity. And thus provide an antidote to the toxins that undermine all conventional efforts to create engagement. His other published books are "Lean Organisations Need FAT People" and "A Feeling of Worth"