Futurist and Thought-Leader Gerd Leonhard (www.mediafuturist.com) shares his thoughts on the Future of Content, Media and Business. 'Friction is Fiction' presents a constantly updated compilation of... More > Gerd's best essays, writings and most popular blog posts. The central meme is that the Internet has completely disrupted the traditional notion of generating higher income by simply taking advantage of possible friction points and hurdles within transactions or business processes, i.e. by controlling the 'people formerly known as consumers'. The Future is all about winning the trust, and turning attention into revenues.
This is the low-cost, black & white version of the book - if you want the full-color version please go to http://gerd.fm/cmrfB1< Less
This is Gerd Leonhard's 2nd book on the Future of the Music Industry. See http://www.mediafuturist.com/music20_book/ for more details.
Music 2.0 is an inspiring and invigorating collection of Music... More > & Media Futurist Gerd Leonhard's best essays and blog posts on the future of the music industry. The book continues and expands on the ideas and models Gerd presented in his first book “The Future of Music” (co-written with Dave Kusek, published by Berklee Press in 2005)
From his more than 1.000+ blog posts and over 20 long-form essays Gerd has selected the best essays on the key questions: what are the principles that will define the next iteration of the music business, and what will future success look like?< Less
Futurist Gerd Leonhard (www.mediafuturist.com) shares his thoughts on the Future of Content, Media and Business. 'Friction is Fiction' presents a constantly updated compilation of Gerd's best essays,... More > writings and most popular blog posts. The central meme is that the Internet has completely disrupted the traditional notion of generating higher income by simply taking advantage of possible friction points and hurdles within transactions or business processes, i.e. by controlling the 'people formerly known as consumers'. The Future is all about winning the trust, and turning attention into revenues.
PS: because of the cost of on-demand production, this 4-color version is unfortunately rather expensive (but nice); please look for the $20 B&W version here on Lulu if you want to save some $.
Plus: if you just can't swing the few $ for the PDF, here, just ping me via www.twitter.com/gleonhard and I will send you the link to a free, lower-resolution PDF version< Less
Futurist and Thought-Leader Gerd Leonhard (www.mediafuturist.com) shares his thoughts on the Future of Content, Media and Business. 'Friction is Fiction' presents a constantly updated compilation of... More > Gerd's best essays, writings and most popular blog posts. The central meme is that the Internet has completely disrupted the traditional notion of generating higher income by simply taking advantage of possible friction points and hurdles within transactions or business processes, i.e. by controlling the 'people formerly known as consumers'. The Future is all about winning the trust, and turning attention into revenues.
This is the low-cost, black & white version of the book - if you want the full-color version please go to http://gerd.fm/cmrfB1< Less
This is Gerd Leonhard's 2nd book on the Future of the Music Industry. See http://www.mediafuturist.com/music20_book/ for more details.
Music 2.0 is an inspiring and invigorating collection of Music... More > & Media Futurist Gerd Leonhard's best essays and blog posts on the future of the music industry. The book continues and expands on the ideas and models Gerd presented in his first book “The Future of Music” (co-written with Dave Kusek, published by Berklee Press in 2005)
From his more than 1.000+ blog posts and over 20 long-form essays Gerd has selected the best essays on the key questions: what are the principles that will define the next iteration of the music business, and what will future success look like?< Less
PLEASE NOTE: My new book "Friction is Fiction" (also at LULU) contains most of these essays and stories, and a lot more recent stuff, as well. Be sure to look at "Friction is... More > Fiction" before buying this edition.
Futurist Gerd Leonhard presents his best writings and blog posts from 2008. Gerd Leonhard is a Media Futurist, Keynote Speaker, Author, Blogger http://www.mediafuturist.com The WSJ calls Gerd ‘one of the leading Media Futurists in the World’. Gerd’s work focuses on the Future of Media, Content, Technology, Business, Marketing, Advertising, Branding, Communications and Culture; and he is considered a leading expert on topics such as Social Media, Web 2.0, UGC and Peer Production, Social Networking, Copyright Trends, Convergence, Mobile Entertainment, and new Advertising and Branding Strategies.< Less
PLEASE NOTE: My new book "Friction is Fiction" (also at LULU) contains most of these essays and stories, and a lot more recent stuff, as well. Be sure to look at "Friction is... More > Fiction" before buying this edition.
Futurist Gerd Leonhard presents his best writings and blog posts from 2008 and 2009. Gerd Leonhard is a Media Futurist, Keynote Speaker, Author, Blogger http://www.mediafuturist.com The WSJ calls Gerd ‘one of the leading Media Futurists in the World’. Gerd’s work focuses on the Future of Media, Content, Technology, Business, Marketing, Advertising, Branding, Communications and Culture; and he is considered a leading expert on topics such as Social Media, Web 2.0, UGC and Peer Production, Social Networking, Copyright Trends, Convergence, Mobile Entertainment, and new Advertising and Branding Strategies.< Less
PLEASE NOTE: My new book "Friction is Fiction" (also at LULU) contains most of these essays and stories, and a lot more recent stuff, as well. Be sure to look at "Friction is... More > Fiction" before buying this edition.
Futurist Gerd Leonhard presents his best writings and blog posts from 2008. Gerd Leonhard is a Media Futurist, Keynote Speaker, Author, Blogger http://www.mediafuturist.com The WSJ calls Gerd ‘one of the leading Media Futurists in the World’. Gerd’s work focuses on the Future of Media, Content, Technology, Business, Marketing, Advertising, Branding, Communications and Culture; and he is considered a leading expert on topics such as Social Media, Web 2.0, UGC and Peer Production, Social Networking, Copyright Trends, Convergence, Mobile Entertainment, and new Advertising and Branding Strategies.< Less
PLEASE NOTE: My new book "Friction is Fiction" (also at LULU) contains most of these essays and stories, and a lot more recent stuff, as well. Be sure to look at "Friction is... More > Fiction" before buying this edition.
Futurist Gerd Leonhard presents his best writings and blog posts from 2008 and 2009. Gerd Leonhard is a Media Futurist, Keynote Speaker, Author, Blogger http://www.mediafuturist.com The WSJ calls Gerd ‘one of the leading Media Futurists in the World’. Gerd’s work focuses on the Future of Media, Content, Technology, Business, Marketing, Advertising, Branding, Communications and Culture; and he is considered a leading expert on topics such as Social Media, Web 2.0, UGC and Peer Production, Social Networking, Copyright Trends, Convergence, Mobile Entertainment, and new Advertising and Branding Strategies.< Less
Futurist Gerd Leonhard (www.mediafuturist.com) shares his thoughts on the Future of Content, Media and Business. 'Friction is Fiction' presents a constantly updated compilation of Gerd's best essays,... More > writings and most popular blog posts. The central meme is that the Internet has completely disrupted the traditional notion of generating higher income by simply taking advantage of possible friction points and hurdles within transactions or business processes, i.e. by controlling the 'people formerly known as consumers'. The Future is all about winning the trust, and turning attention into revenues.
PS: because of the cost of on-demand production, this 4-color version is unfortunately rather expensive (but nice); please look for the $20 B&W version here on Lulu if you want to save some $.
Plus: if you just can't swing the few $ for the PDF, here, just ping me via www.twitter.com/gleonhard and I will send you the link to a free, lower-resolution PDF version< Less
About gleonhard
Gerd Leonhard, Media Futurist & Author, CEO of The Futures Agency.
The Wall Street Journal calls Gerd ‘one of the leading Media Futurists in the World’. He is the Co-Author of the influential book ‘The Future of Music’ (2005, Berklee Press), as well as the Author of 'The End of Control’ (2007), ‘Music 2.0’ (2008), ‘ and 'Friction is Fiction' (2009, Lulu Publishing). Gerd is currently working on a new book entitled 'Broadband Culture' which will be published primarily as a mobile device application.
Gerd's background is in music; in 1985 he won the Quincy Jones Award and subsequently graduated from Boston's Berklee College of Music (1987). Since 2001, following a decade as digital media entrepreneur and start-up CEO, Gerd travels around the globe and speaks at conferences and events, company retreats and think-tanks on the Future of Business, Media & Content, Technology, Marketing, Advertising & Branding, Telecommunications, and Culture.
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