Author Spotlight
Helix's Store
Virtual Worlds - A Universe of Opportunity By Cindy Gordon et al.
eBook (PDF): $49.00
Today, Virtual Worlds reach over 300 million users. Are you ready for them? The next decade promises an explosion in Virtual Worlds and a universe of opportunity for organizations to captivate the... More > hearts and minds of digital natives. Organizations need to effectively plan for Virtual Worlds in their business models. Helix's two-year global research report on Virtual Worlds and metaverse experiences addresses several key questions, including: 1) What are the major market dynamics supporting the development of Virtual World economies? 2) What are the online consumer and business-to-business experiences that are being created in Second Life? 3) What are the best practices in Second Life? What new forms of communication and patterns of customer interaction are being used? 4) What do organizations need to do to be successful in using Virtual Worlds to create and launch these VW experiences? For more information, visit: www.helixvirtualworlds.com< Less
Web 2.0 - JP Morgan Community By Dr. Cindy Gordon & Alex Watson
eBook (PDF): $49.00
JP Morgan Chase & Co (NYSE: JPM) has developed a Facebook community targeted at its investment and securities business and has quickly gained recognition as one of the best applications to use... More > the Facebook platform. It is clear from the early experiences of JP Morgan Chase that introducing a Web 2.0 and Social media interactive application has proven a success to its marketing and recruitment teams. Learn from one of the best. JPMorgan Chase & Co. is a leading global financial services firm with assets of $2 trillion and operations in more than 60 countries. The firm is a leader in investment banking, financial services for consumers, small business and commercial banking, financial transaction processing, asset management, and private equity.< Less