From Edison to the iPod, from the Warner Brothers to George Lucas, the story of how the movies became America’s favorite... More > form of escapist entertainment – and retained their hold on our imaginations for more than a century – is a story of innovators prevailing again and again over skeptics who prefer to preserve the status quo.

Inventing the Movies unspools the never-before-told story of the innovators who shaped Hollywood: how a chance meeting at the Saratoga Race Track led to the end of black-and-white movies … how Bing Crosby brought you the VCR … how Walt Disney tamed television … how a shotgun blast signaled the end of hand-made models and the beginning of digital special effects … and how even the almighty Morgan Freeman had trouble persuading theater-owners that the Internet wasn’t their mortal enemy.

Inventing the Movies is an important read not just for fans of Hollywood’s history, but for innovators trying to make change happen in any industry. < Less

From Edison to the iPod, from the Warner Brothers to George Lucas, the story of how the movies became America’s favorite... More > form of escapist entertainment – and retained their hold on our imaginations for more than a century – is a story of innovators prevailing again and again over skeptics who prefer to preserve the status quo.

Inventing the Movies unspools the never-before-told story of the innovators who shaped Hollywood: how a chance meeting at the Saratoga Race Track led to the end of black-and-white movies … how Bing Crosby brought you the VCR … how Walt Disney tamed television … how a shotgun blast signaled the end of hand-made models and the beginning of digital special effects … and how even the almighty Morgan Freeman had trouble persuading theater-owners that the Internet wasn’t their mortal enemy.

Inventing the Movies is an important read not just for fans of Hollywood’s history, but for innovators trying to make change happen in any industry. < Less

Google buys YouTube. Americans now watch an average of 100 minutes of Internet video a month. "The Extreme Diet Coke and... More > Mentos Experiments” earns its creators more than $35,000. A video ad from Dove lures more viewers to its Web site than a Super Bowl spot.

What does it all mean?

“The Future of Web Video” details twelve tectonic shifts reshaping the entertainment landscape. It includes interviews with senior execs from Brightcove, Metacafe, TiVo, Verizon, and Ogilvy & Mather, as well as Web video pioneers like Judson Laipply ("Evolution of Dance"), Fritz Grobe ("Extreme Diet Coke and Mentos"), and Gregg Spiridellis (“This Land”).

Full of up-to-date stats, original interviews, and valuable case studies, “The Future of Web Video” also contains charts covering:

> Sites that help video producers earn money
> Online viewing habits
> Devices that bring Web video to the TV
> Opportunities and challenges Web video presents
Updated: March 2007 < Less

Google buys YouTube. Americans now watch an average of 100 minutes of Internet video a month. "The Extreme Diet Coke and... More > Mentos Experiments” earns its creators more than $35,000. A video ad from Dove lures more viewers to its site than a Super Bowl spot.

What does it all mean?

“The Future of Web Video” details twelve tectonic shifts reshaping the entertainment landscape. It includes interviews with senior execs from Brightcove, Metacafe, TiVo, Verizon, and Ogilvy & Mather, as well as Web video pioneers like Judson Laipply ("Evolution of Dance"), Fritz Grobe ("Extreme Diet Coke and Mentos"), and Gregg Spiridellis (“This Land”).

Full of up-to-date stats, original interviews, and valuable case studies, “The Future of Web Video” also contains charts covering:

> Sites that help video producers earn money
> Online viewing habits
> Devices that bring Web video to the TV
> Opportunities and challenges Web video presents
Updated: March 2007 < Less