Written as a Master's Capstone Report, this book demonstrates how modern technologies that facilitate interactive communication can improve the effects of advertising on consumer decision-making. In... More > observing industry and academic leaders, in addition to scholarly research, this capstone report concludes that the key to effective advertising lies within the element of interactivity.< Less
Written as a Master's Capstone Report, this book demonstrates how modern technologies that facilitate interactive communication can improve the effects of advertising on consumer decision-making. In... More > observing industry and academic leaders, in addition to scholarly research, this capstone report concludes that the key to effective advertising lies within the element of interactivity.< Less
Author Spotlight
