Author Spotlight
Writing/Freelance Writing Books - Paul Lima
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Copywriting That Works: Bright Ideas to Help You Inform Persuade, Motivate and Sell!
 More Detail 		Copywriting That Works: Bright Ideas to Help You Inform Persuade,... By Paul Lima
Paperback: $34.95
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If you want to master the craft of writing advertising copy that informs, persuades, motivates and sells, then this book is... More > for you. From branding to hard sell, from ads to direct response marketing, from website copy to social media, Copywriting That Works... works! The book will show you how to: develop concepts that command attention; write headlines and body copy that meet your objectives; apply creative copywriting concepts to ads, direct response brochures, Web copy and social media. In a step-by-step approach, this practical, easy-to-follow book shows you the importance of: determining your purpose, defining your target market, knowing your unique selling proposition before you write, and differentiating between brand awareness and hard sell and between features and benefits. In addition, Copywriting That Works includes a bonus chapter on how to optimize websites for the best Search Engine results. "I learned more in 10 pages of Paul's book than I learned in an 8 week course." < Less
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Everything You Wanted to Know About Freelance Writing
 More Detail 		Everything You Wanted to Know About Freelance Writing By Paul Lima
Paperback: $29.95
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Everything You Wanted to Know About Freelance Writing, combines The Six-Figure Freelancer: How to Find, Price and Manage... More > Corporate Writing Assignments & Business of Freelance Writing: How to Develop Article Ideas and Sell Them to Newspapers and Magazines. It's two popular 7x10 books on how to become a freelance writer, in one 8.5x11 spiral bound text, for less than the price of the two books. (Choose from spiral-bound paperback or electronic PDF format.) If you want the 7x10 book, please visit the book website: www.paullima.com/books/everything.html. < Less
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The Business of Freelance Writing: How to Develop Article Ideas and Sell Them to Newspapers and Magazines
 More Detail 		The Business of Freelance Writing: How to Develop Article Ideas and... By Paul Lima
Paperback: $15.95
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The Business of Freelance Writing: How to Develop Article Ideas and Sell Them to Newspapers and Magazines (Third Edition)... More > shows you how to develop article ideas, pitch your ideas to the right editor at the right publications and follow up on your queries. It outlines everything you need to know to negotiate the sale of your work with editors who say "yes" to your ideas. It reveals how to conduct effective interviews and a variety of ways to write article leads. (Choose from spiral-bound paperback or electronic PDF format; 22 chapters; 118 pages.) < Less
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How to Write Media Releases to Promote Your Business, Organization, or Event
 More Detail 		How to Write Media Releases to Promote Your Business, Organization, or... By Paul Lima
Paperback: $19.95
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If you are not telling your story, who is? Consumers often regard advertising with skepticism, but they regard similar... More > messages in newspaper and magazine articles as credible. The proof? Public relations generates 28% of sales inquiries, according to a consumer and business purchasing study. However, many organizations neglect this cost-effective marketing tool. "How to Write Media Releases to Promote your Business, Organization or Event (Third Edition)" includes information, examples and exercises that will explain: how PR differs from paid advertising; what editors and journalists consider newsworthy; how to focus your media release on your news; how to write concise media releases and media advisories; how to issue them; and when and how to follow up. Includes two new chapters on generating publicity using blogs and social media such as LinkedIn, Facebook and Twitter. Choose from stitched paperback or electronic PDF file; 18 chapters; 39,000 words. < Less
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Do you know where your Web site ranks? How to optimize your Web site for the best possible Search Engine results
 More Detail 		Do you know where your Web site ranks? How to optimize your Web site... By Paul Lima
Paperback: $14.95
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"Do you know where your Website ranks?" includes detailed information on a dozen effective Search Engine Optimization... More > techniques -- all in an easy-to-read, easy-to-follow book. Techniques include: define your keywords and phrases; think vertically, horizontally and geographically when defining keywords; borrow and barter reciprocal links; use consistent, text-based site navigation menu; use keyword alternative text tags with graphics; combine keywords with Flash and other "non-text" objects (such as images); build a text-based site map; use keywords in your Title and meta tags; change your keywords from page to page; ensure all content includes keywords; submit your site to Google, Bing and Yahoo!. The book also included two chapters on SEO and blogging and SEO and social media, and how to use blogging and social media to promote your company, products or services, or cause online. Choose from paperback or PDF. Or go to www.paullima.com/books/seo.html to purchase Kindle or ePub editions. < Less
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The Six-Figure Freelancer: How to Find, Price and Manage Corporate Writing Assignments
 More Detail 		The Six-Figure Freelancer: How to Find, Price and Manage Corporate... By Paul Lima
Paperback: $17.95
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THE SIX-FIGURE FREELANCER: Second Edition. “This book delivers an exciting message: freelance writers can make a good... More > living! I urge any freelancer struggling to make ends meet to get Paul Lima's down-to-earth e-book, study it, and do what it says. You will look back and realize this was a turning point in your writing life.” – Gordon Graham, president, Professional Writers Association of Canada (PWAC) and full-time freelance writer since 1987.

Focusing on writing (and editing) material for corporate markets (including businesses, associations, government agencies, non-profits and other organizations), The Six-Figure Freelancer will show you how to plan and market your way to freelance writing success. (Choose from spiral-bound paperback or electronic PDF format; 24 chapters; 138 pages.) < Less
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Harness The Business Writing Process
 More Detail 		Harness The Business Writing Process By Paul Lima
Paperback: $34.95
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(Note: This is the 8.5x11 spiral bound version. If you want the 7x10 perfect bound version from Amazon or Chapters, visit... More > www.paullima.com/books/hwp.html.) Do you find yourself feeling blank when you face the blank page? Do you have a lot to say but don't know where to, or how to, start? Do you want to write more effective email messages, letters, proposals or reports? Do you want to write in a more efficient manner? If so, "Harness the Business Writing Process" is for you. It introduces you to the writing process; shows you how to eliminate the blank page before you write; shows you how to (and why to) capture attention, maintain interest, and influence attitude - before you ask for action; helps you quickly outline and write short messages; helps you structure and outline long documents and write them in short, manageable chunks; helps you define (and start with) your purpose; includes sample e-mails, letters, proposals and reports and a number of editing and proofreading tips. < Less
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How to Write a Non-fiction Book in 60 Days
 More Detail 		How to Write a Non-fiction Book in 60 Days By Paul Lima
Paperback: $14.95
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"How to Write a Non-fiction Book in 60 Days" is ideal for consultants, workshop leaders, speakers, freelance writers, or... More > anyone who wants to write a solid first draft of a non-fiction book - in 60 days. Learn how to take your book from inspiration to completion in days, not years. Written by successful freelance writer, author, and writing instructor Paul Lima, "How To Write A Non-fiction Book In 60 Days" takes you, step-by-step, from your book idea to a detailed chapter-by-chapter outline, to a solid first draft - in 60 days. In addition, "60 Days" includes two bonus chapters: one on constructing effective sentences and paragraphs and one on affordable self-publishing using print on demand (POD). < Less
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Build A Better Business Foundation: Business Vision, Business Plan, Marketing Plan & Time Management
 More Detail 		Build A Better Business Foundation: Business Vision, Business Plan,... By Paul Lima
Paperback: $19.95
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Build A Better Business Foundation: Create a Business Vision, Write a Business Plan, Produce a Marketing Plan - while... More > Managing Your Time Effectively. What does it take to succeed in business? It takes a Business Vision. It takes a Business Plan. It takes a Marketing Plan. It takes time. And Build A Better Business Foundation will help you create your Business Vision, write your Business Plan, produce a Marketing Plan and manage your time. To succeed in business, it takes Build A Better Business Foundation. 37,000 words; 101 pages. Receive a free Search Engine Optimization e-report with the purchase of this book. Simply email your e-receipt to info@paullima.com and request the e-report. < Less
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If You Don’t Know Where You are Going, How are You Going to Get There: Your Business Vision
 More Detail 		If You Don’t Know Where You are Going, How are You Going to Get... By Paul Lima
Ebook (PDF): $4.95
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Your Business Vision is the foundation of your business and marketing plans. By showing you how to answer the 5 Ws – who,... More > what, where, when and why – this report will help you develop a practical business vision, upon which you can build and market your business. < Less
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About Paul Lima

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Paul Lima has been a professional writer and writing instructor for over 20 years. He has published 10 books on copywriting, non-fiction writing, business writing, the business of freelance writing and search engine optimization. You can visit Paul's personal bookstore at www.paullima.com/books, where you can buy paperback copies of his books from Amazon, Chapters-Indigo, WH Smith or Lulu. You can buy Kindle versions of many of his books from Amazon and PDF copies from Lulu. His best selling book, "How To Write A Non-fiction Book In 60 Days" is also available as an ePub from FastSpring. You can read more about Paul at www.paullima.com.

 

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