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Scientific Advertising - Masters of Marketing Secrets: From the First Great Copywriter By Dr. Robert C. Worstell & Claude C. Hopkins
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The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are... More > well understood. The correct method of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly no other enterprise with comparable possibilities need involve so little risk. Therefore, this book deals, not with theories and opinions, but with well-proved principles and facts. The book is confined to establish fundamentals. If we enter any realms of uncertainty we shall carefully denote them. Under these conditions, where they long exist, advertising and merchandising become exact sciences. Every course is charted. The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination. Get Your Copy Today!< Less
The Untold Story of Advertising - Masters of Marketing Secrets: Origins of American Marketing Revealed... By Dr. Robert C. Worstell & Albert D. Lasker
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Albert Davis Lasker started out as a newspaper reporter when still a teenager but soon got interested in advertising. He started first as an office clerk and later became a salesman. He then asked... More > to be given responsibility for a money-losing account so that he could try his hand at copywriting. By the age of 20, he had bought Lord & Thomas advertising agency and remained its chief executive for more than four decades. This book is as close as readers can come to an autobiography. This book tells the story of how he shaped the agency which ranked number one in its day. Originally published in 26 installments of Advertising Age, this book takes into the boardroom of Lord & Thomas and reveals the business philosophy and hard-won knowledge of the man who was its leader for 40 years. Get your copy today and learn how the earliest and most successful marketer in the first half of this century created that success.< Less