The Journal of New Communications Research (JNCR) is a publication of the Society for New Communications Research, a... More > nonprofit global think tank dedicated to the advanced study of new media and emerging modes of communication and their effect on media, business and society. The JNCR is a peer-reviewed professional journal, published twice annually. The journal features original empirical research and papers focusing on the theory, strategy and tactical use of participatory communications tools. < Less

Press releases used to be one of the basic tools of the public relations profession, used by PR practitioners
to communicate... More > news directly to journalists. With the advent of new online communication channels, the goals, target
audiences, and overall scope of press releases have evolved, transforming press releases themselves into a new
communication tool used by public relations and marketing professionals alike. < Less

Case studies and interviews with social media leaders and innovators from Dell, Comcast, The Consumerist, Ripoff Report and... More > consumers highlight this research study by the Society for New Communications Research. The report also features detailed findings from a survey of more than 300 consumers focused on how their brand perceptions and purchasing behavior is increasingly influenced by their use of online tools and social media to read, research, and share their customer care experiences. This study was made possible by a grant from Nuance Communications. < Less

The Journal of New Communications Research (JNCR) is a publication of the Society for New Communications Research, a... More > nonprofit global think tank dedicated to the advanced study of new media and emerging modes of communication and their effect on media, business and society. The JNCR is a peer-reviewed professional journal, published twice annually. The journal features original empirical research and papers focusing on the theory, strategy and tactical use of participatory communications tools. The JNCR is unique among professional journals, as it is not only distributed as a print publication, accompanied by an electronic (.PDF) version, but is also available as a wiki to allow for collaboration and updates. The Society invites comments and participation from subscribers to each contribution via the wiki, creating a living repository of research. For more information, visit http://www.sncr.org or call +1 (650) 331-0083. < Less

The Journal of New Communications Research (JNCR) is a publication of the Society for New Communications Research, a... More > nonprofit global think tank dedicated to the advanced study of new media and emerging modes of communication and their effect on media, business and society. The JNCR is a peer-reviewed professional journal, published twice annually. The journal features original empirical research and papers focusing on the theory, strategy and tactical use of participatory communications tools. The JNCR is unique among professional journals, as it is not only distributed as a print publication, accompanied by an electronic (.PDF) version, but is also available as a wiki to allow for collaboration and updates. The Society invites comments and participation from subscribers to each contribution via the wiki, creating a living repository of research. For more information, visit http://www.sncr.org or call (408) 266.9658. < Less

The Journal of New Communications Research (JNCR) is a publication of the Society for New Communications Research, a... More > nonprofit global think tank dedicated to the advanced study of new media and emerging modes of communication and their effect on media, business and society. The JNCR is a peer-reviewed professional journal, published twice annually. The journal features original empirical research and papers focusing on the theory, strategy and tactical use of participatory communications tools. The JNCR is unique among professional journals, as it is not only distributed as a print publication, accompanied by an electronic (.PDF) version, but is also available as a wiki to allow for collaboration and updates. The Society invites comments and participation from subscribers to each contribution via the wiki, creating a living repository of research. For more information, visit http://www.sncr.org or call +1 (650) 331-0083. < Less

The Journal of New Communications Research (JNCR) is a publication of the Society for New Communications Research, a... More > nonprofit global think tank dedicated to the advanced study of new media and emerging modes of communication and their effect on media, business and society. The JNCR is a peer-reviewed professional journal, published twice annually. The journal features original empirical research and papers focusing on the theory, strategy and tactical use of participatory communications tools. The JNCR is unique among professional journals, as it is not only distributed as a print publication, accompanied by an electronic (.PDF) version, but is also available as a wiki to allow for collaboration and updates. The Society invites comments and participation from subscribers to each contribution via the wiki, creating a living repository of research. For more information, visit http://www.sncr.org or call +1 (650) 331-0083. < Less

Social media case studies and strategies from the American Red Cross, Blendtec, The Coca-Cola Company, Emerson Process... More > Management, the Mayo Clinic, MARC Research, Quicken Loans, and the Seattle Union Gospel Mission highlight this research study by the Society for New Communications Research. The report also features detailed findings from a survey of communications and marketing professionals focused on changing patterns of influence resulting from social media and other new communications technologies.

This study was made possible by a grant from the Institute for Public Relations & Wieck Media. < Less

Press releases used to be one of the basic tools of the public relations profession, used by PR practitioners
to communicate... More > news directly to journalists. With the advent of new online communication channels, the goals, target
audiences, and overall scope of press releases have evolved, transforming press releases themselves into a new
communication tool used by public relations and marketing professionals alike. < Less

Case studies and interviews with social media leaders and innovators from Dell, Comcast, The Consumerist, Ripoff Report and... More > consumers highlight this research study by the Society for New Communications Research. The report also features detailed findings from a survey of more than 300 consumers focused on how their brand perceptions and purchasing behavior is increasingly influenced by their use of online tools and social media to read, research, and share their customer care experiences. This study was made possible by a grant from Nuance Communications. < Less