Sharing her scoop – who, what, when, where, why, how and benefits of acquiring market share, Sylvia Hoehns Wright and... More > other Industry professionals provide insight as well as practical guidelines, tips and strategies for implementing communication formats proven to ‘grow green’ market share. Defined in simple terms – ‘green’ is a frugal use of limited resources which results in decreased product/service expenses, increased profit and earth-friendly activities that provide for present-day lifestyles without sacrificing the eco future of others. < Less

Based on nation-wide research and examples of some of the best marketers and communicators in the business, Sylvia Hoehns... More > Wright provides an understanding of the 6 Ps - product, publicity, promotion, people, planet, & profit - as each influence market share communication. Creating an awareness of communication concepts and business planning, Wright's focus emphasizes 'planet' as the factor which influences eco-efficient products and services, not simply sustainable but leading edge branded images easily identified by consumers. < Less

A Path Worn Smooth - Although three generations removed from a Quaker heritage, there is still one central guideline - there... More > is that of God in everyone - that continues to influence a millennium woman's heritage. Creating a future that holds a unique opportunity: the opportunity not to just be a caretaker but a person who cares! To be the person who sets a Climate, not merely adjusts to a preexisting one; creates an encouraging Attitude, not practices ambivalence; is Receptive to people without losing sight of personal needs; and demonstrates Empathy for others while keeping problems in perspective. Whether in a business, civic or personal community, be the person that 'cares'! < Less

Sharing her scoop – who, what, when, where, why, how and benefits of acquiring market share, Sylvia Hoehns Wright and... More > other Industry professionals provide insight as well as practical guidelines, tips and strategies for implementing communication formats proven to ‘grow green’ market share. Defined in simple terms – ‘green’ is a frugal use of limited resources which results in decreased product/service expenses, increased profit and earth-friendly activities that provide for present-day lifestyles without sacrificing the eco future of others. < Less

Based on nation-wide research and examples of some of the best marketers and communicators in the business, Sylvia Hoehns... More > Wright provides an understanding of the 6 Ps – product, publicity, promotion, people, planet, & profit – as each influence market share communication. Creating an awareness of communication concepts and business planning, Wright’s focus emphasizes ‘planet’ as the factor which influences eco-efficient products and services, not simply sustainable but leading edge branded images easily identified by consumers. < Less

Award winning nonfiction writer Sylvia Hoehns Wright challenges readers to explore
Why – recognize the power of the... More > written word,
Who - in today’s niche environments you don’t just sell your work; you sell yourself,
What – while vast writing styles exist develop expertise,
When/Where - dedicate space and time for writing,
How - develop an understanding and use of sector specific writing styles used to produce professionally published documents. < Less

In Wright's first edition paperback book – A Path Worn Smooth which is dedicated to her hometown Laurel Historic District,... More > she invites readers to walk on a path worn smooth by generational expectation. Savor nostalgia for the places that are near and dear to heart, recall family traditions and more importantly, renew experiences. In this second E-Book edition, using her personal stories and poetry as examples Wright includes tips and strategies related to research techniques, writing style formats and publication of personal, family and community stories. Challenging all to identify and share through publication their heritage - legacy - because heritage is more than a possession, it is a gift: the birthright of our children. < Less

The challenge for a present-day homeowner, gardener or Industry professional is to be a naturalist with a “waste not, want... More > not” ecological commitment: a caretaker of the environmental community. Through combining workshop style assignments with research and ‘hands-on’ experience, the author takes readers through a process that uses site plats to create landscape/gardens that respect an existing vista, preserving and enhancing eco health. For any style landscape should not simply be a result of traditional design but be the right plant, installed in the right place at the right (optimal) planting season - creating landscape green, sustainable urban/suburban communities that enhance green space for today and future generations. < Less

The goal of communication is to create a simple, well-put-together distinguishable image, a brand. Become aware of... More > strategies that ensure your success as a Green Industry professional. Identify strategies that Assess, Brand and Communicate you (and your company) in the Industry. Not just the mechanics of communications but what is and is not working in your niche. < Less

Interested in developing a freelance nonfiction writing career or expanding your business through publication? While other... More > sectors struggle, nonfiction writing remains the “bread and butter” of the publication industry.

Wright’s instructor approach is designed to identify a niche and its required publication format. As a veteran freelance and business writer, Wright shares the building blocks - strategies and tips that enabled her international publication with media such as the Journal of Systems Management, Your Computer Career and Green Profit magazines as well as her current avocation, environmental.

Recognized as a contributing writer and communications instructor, Wright has taught communications for the VA Community College system. < Less