Scanning the Environment

This very brief note is about an evaluation of the positioning of two major retail and grocery competitors. Amazon Grocery, a relative newcomer to the market, which commenced operations in May 2006, has an emphasis on the organic and health food related markets with an inventory of 15,000 non-perishable items. About half of the previously mentioned inventory items for Amazon Grocery are organic and health food related items. The other retail competitor is Aldi’s focuses on the highest quality food products at the lowest possible price. The evaluation note focuses on demographics and socio-cultural trends, advertising, strategy and image for the previously mentioned retailers and the strategy that a competitor should adopt.