Qualitative Content Analysiss

The central idea of Qualitative Content Analysis is to start from the methodological basis of Quantitative Content Analysis (cf. chapter 3.1) but to conceptualize the process of assigning categories to text passages as a qualitative-interpretive act, following content-analytical rules (will be further explained in chapter 4 and 6). In this respect, the Qualitative Content Analysis is a mixed methods approach: assignment of categories to text as qualitative step, working through many text passages and analysis of frequencies of categories as quantitative step.