Simplicity Made Easy

It's easier to complicate than to simplify. This truism feels particularly true for many people working in the field of marketing and advertising strategy. This book gives examples of Brutal Simplicity of Thought in action. It uses winning cases from the last 10 years of the APG Awards to show how this unique approach works in practice for M&C Saatchi. It is essential reading for anyone looking to hone their strategy development skills.