Trent Cotton joined the HR industry in 2004 after working as a sales leader in the Financial Services Industry for eight years. After spending his first couple of years in HR trying to fit in, he decided to find his voice and leverage all of the things he once hated about HR to transform his career to become a consultant and invaluable partner to the businesses he supported. His passion to lead, innovate and engage the HR industry has allowed him to change how both large and small businesses value HR. His blog NakedHR.me reaches thousands of readers and provides unique insights into a range of HR and business topics. His writing style is raw and in your face, not what you would expect from an HR executive but his passion can be felt as he challenges business owners and HR professionals to work together to maximize profit by engaging employees.