Promoting your business, product, service or brand on Facebook can be expensive. You’ll see reports of many advertisers spending hundreds or thousands of dollars every single day on Facebook Ads! These advertisers are literally giving Facebook their entire advertising budget for two reasons: (1) Facebook Ads work (2) It is relatively cheaper compared to other advertising platforms. Facebook Ads work so well that many companies have stopped advertising on other platforms and instead focus all their attention on Facebook. Now, these advertisers have got ad optimization down to a T. They spend fewer dollars per conversion than other platforms. And because of the amount they get to ‘save’ on Facebook, they’re putting more of those advertising dollars to further expand their reach on Facebook and get more people in their sales funnel. If you want to know how these successful Facebook advertisers are able to minimize their ad costs, then read on because today I’m going to be sharing with you seven tried-and-tested methods for lowering your Facebook Ad costs. Let’s begin!