California Retail Survey 2014 Edition

The 2014 California Retail Survey analyzes the retail performance of each of the state's 58 counties and 480 cities, including eleven years of sales data for 10 types of stores ... such as general merchandise stores, apparel stores, auto dealers . . and more. Whether you need accurate data on growth rates, changes in market share, or business formation trends, you'll find detailed coverage in the Survey. The Survey has become a respected source of market intelligence for corporate and government executives because its analysis and rankings are based on actual sales results from each of the 700,000 retailers in the state. You'll also have at your fingertips a wealth of demographic data for these local markets. You'll receive long-term and short-term population trends, average household sizes, per capita consumer spending rankings, retail sales per household, and age characteristics for hundreds of local markets.