General Electric Hungary

Forces associated with globalization are important in shaping the international competitive strategy of multinational corporate players, because globalization offers a way for firms to achieve long – term above average returns in a highly competitive global environment. However, it is important that the growth strategy of multinational firms is formulated after a very careful consideration of the prevailing situation and likely future projections, because although the global environment can offer great opportunities, the rapid change in global competitive environment can also threaten what had been built up with a great deal of effort.This essay attempts take a look at the important considerations behind General Electric’s Hungarian expansion at a time when its lighting equipment operations are being threatened by the desire of Chinese manufacturers to capture export markets in Europe.