Think about it. What are the biggest sites and brands in your niche online right now? Which are the competitors that you wish you could be? For a fitness site it might be something like Bodybuilding.com or BreakingMuscle.com. For an online marketing site it might be ShoeMoney, MOZ, SmartPassiveIncome or Search Engine Land. For a site about self-improvement, it might be Tim Ferriss, or perhaps the Bulletproof Executive. So, what is it that sets these sites apart? Why are they more successful than your brand? Simple: they have vastly larger audiences than you do. These sites have hundreds of thousands of followers. People who would consider themselves genuine fans. People who will visit their site every single day and who will trust what they have to say. If a small niche site posts news about a new product, then it won’t have the platform to reach out to with. Perhaps 100 people might see that product over the course of a month and seeing as your average conversion rate for a sales page is about 1% at the generous end you’re talking a single sale.