STRATEGIC MANAGEMENT

This book attempts to discuss the following issues: - The three layers in business environment; - The external environment and its Constituents; - Importance of external analysis in successful business operation(examples of strategies); - Levels of external environmental analysis; - Suitable analytical tools & frameworks to Support Different Levels of external environmental analysis; - Tools for analysing the remote environment; - Significance of analysing the remote environment (examples of strategies); - Tools for analysing the company specific industry; - Significance of analysing the industry environment (examples of strategies); - Tools for analysing the operating environment; - significance of analysing the operating environment; - Analysing the overall external environment(examples of strategies); - Other external considerations in strategy development.