Core competencies and Functional Strategies

Core competencies are organizational strengths or abilities, developed over a long period of time, that customers find valuable and competitors find difficult or even impossible to copy. Honda, for example, is recog¬nized for having core competencies in the engineering and manufacture of small gas- powered engines. Those core competencies have helped Honda conquer numerous mar¬kets, including the markets for motorcycles, cars, lawnmowers, jet skis, and home generators.