Financial Planner's Guide to Implementing Education Based Marketing Campaigns

Comprehensive Guide for Financial Planners on how to use Education Based (Content) Marketing to engage existing clients, reach new clients and referral sources. This form of marketing leverages the effectiveness of email, and internet and social media networks, to demonstrate the competencies and expertise of advisers. The full approach to determining the marketable expertise of the practice, the target clients, types of campaigns, different formats, and distribution strategies are explained. If you are considering a content marketing strategy then this is the Guide for you.