Compendium of Business Beliefs: understand how perception affects your important business decisions

How do you explain that companies like Kodak and Leman Brothers have gone bankrupt while Apple and Facebook have thrived? Why is it that what we believe about success doesn't always make us successful? The way you see the world is not actually how the world is. Our perception is not the reality. The more you understand that, the more choices you have on how to deal with different situations and what happens to you and your company. If you want to understand how your perception affects your important business decisions, you must first understand what business beliefs drive you and your team. Compendium is a tool for business leaders, executive coach and strategy consultants to understand better the business believes that drive the company you want to improve. If you want to know how VISA grew from $1 billion turnover to $7.5 trillion, read the foreword by Richard Cullen, ex-General Manager of VISA Europe who explain what business believes have made this amazing success possible.