8th International Business Servitization Conference

This book of abstracts summarizes the proceedings of the 8th International Conference on Business Servitization (ICBS 2019), held at Deusto Business School, university of Deusto, San Sebastian, Spain. On this edition, the conference places a special emphasis on the focal theme: New and Emergent approaches in servitization research. The conference aimed to provide a platform to the researchers and practitioners from both academia as well as industry to meet & share the cutting-edge developments in the field of servitization. In this 8th edition of the ICBS we have brought together 55 researchers from 30 Universities and Research Institutes located in 15 different countries across Europe and America. Additionally, this conference welcomes relevant keynote speakers as Prof. Vinit Parida (Lulëa University of Technology) and Prof. Yipeng Liu (Henley Business School, University of Reading).