Email marketing basics

As a marketer, even if you’re a beginner, you almost certainly understand the importance of, and power of, an email list. Nowhere else can you find a truly captive audience you can contact time and time again, and if you treat them right, your subscribers can continue to be a goldmine for many years to come. The trouble is that most people are missing out on an unbelievable number of subscribers, because they fail to think outside of the Internet.