Professional Salesmanship

This e-book is specifically created to help Marketing students in understanding the real world of Salesmanship. This will served as their reference to know not only the theories behind salesmanship but how to convert their prospect into a customer because of the approaches and strategies included in the text. Students will also be motivated on how to be a Star Salesman and choose sales career over white-collar job because of the theories explaining how to improve sales personality and the advantages of being a salesman over being an office worker. This e-book also provides students with some clues on what to observe from their prospects during the sales presentation. That knowledge will enable them to detect the opportune time to close a sale or what we call "THE PSYCHOLOGICAL MOMENT OF CLOSING." Different books about Salesmanship were used to ensure that all necessary topics will be included. Student's Assessment and Learning exercises were included at the end of every lesson.