Demonstrate Observe Imitate

(HARDBACK EDITION) Applied memetics is the science of persuasion through demonstration, observation and imitation. It takes the lessons of pure memetics and puts them to use in the real world. It recognizes that we persuade others not through logic, but rather by appealing to the mind in ways that resonate with the mind. What does this mean for the executive, the marketer or the entrepreneur? That customers are far less influenced by advertising or word-of-mouth than they are by the human actions they observe and the human actions they imitate.