Profit from Design

“Profit from Design,” clearly teaches how to integrate design criteria up front into business plans and portfolio management. The cutting edge scientific methods shown here establish and translate strategic opportunities into inspirational design briefs and new superior concepts. The methods used in the book were developed together with Stanford University and top tier corporations over a seven-year period and have now been successfully implemented on multiple projects from consumer products to automotive products. They have also been published in eighteen scientific papers and articles for international conferences and journals. The methodology taught in the book predicts a concept’s trendsetting and financial performance in the marketplace and helps leaders to quickly select the most promising and financially viable concepts for final development, allowing profit margins to rise from seven to ten per cent.