Channel Revolution is a pragmatic guide to successfully building an indirect IT sales channel. Stefan Utzinger explains why in times of the cloud, SaaS and increasing globalization, taking a revolutionary approach is the way to go. The book gives detailed advice on the following topics:
- Selecting and attracting the right channel partners
- When to use project versus product oriented resellers
- Managing the pipeline
- Delivering larger projects with your partners
- Effectively generating and managing leads
- The right discount strategy
- And much more …
Detalles
- Fecha de publicación
- Dec 14, 2010
- Idioma
- English
- ISBN
- 9781446723500
- Categoría
- Negocios y economía
- Copyright
- Todos los derechos reservados - Licencia estándar de copyright
- Contribuyentes
- Por (autor o autora): Stefan Utzinger
Especificaciones
- Páginas
- 324
- Tipo de encuadernación
- Tapa blanda Tapa blanda
- Color de interior
- Blanco y negro
- Dimensiones
- Comercial EE.UU. (6 x 9 in / 152 x 229 mm)