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Publishing an Ezine is a lucrative business. More and more people are jumping on the Ezine publishing band wagon. Anyone can get an autoresponder and compile their own newsletters and e-courses to their subscribers at the cost of pennies. It is no surprise that Ezines are the choice of medium for list building and selling ad spaces. However, there are a lot of mistakes made by newbies. Mistakes such as unsolicited e-mailing and not focusing on their core business are common mistakes committed daily. These must be addressed so that the profits are not wasted.