Deposited in an alien landscape and left to fend for herself... wait that’s the plot to a sci-fi novel, not a bio. Trying again... For over 25 years, Aimee Tuck has brought technical, design, and marketing expertise together to strategically define visual identities and marketing communications for solar, energy storage, and grid modernization organizations across the supply chain. Powerful Branding, her first book, grew out of a desire to see ALL clean energy companies take advantage of branding best practices to tell a strong, resonant brand story and thrive. An avid reader, writer, and designer, Aimee enjoys promoting art education and renewable energy. She loves observing the incredible beauty of the natural world and sharing that with others.