About the Author Gigi Nevarez is a powerhouse in public relations, music marketing, and independent media, with 17 years of experience helping artists break through the noise. As the founder of Gigi Nevarez PR and the owner of KWWK-DB Radio, she has built a reputation for turning raw talent into polished brands and for creating opportunities where others see closed doors. Her career has spanned radio, celebrity interviews, digital promotion, and artist development—always rooted in her belief that authenticity sells best. From writing bios that book gigs to securing press for up-and-coming talent, Gigi has been behind the scenes of successful campaigns that deliver real impact. This book is her latest tool for creatives: a beginner-friendly guide to building an Electronic Press Kit (EPK) that actually works. Whether you're an artist, manager, or brand strategist, you'll find straightforward advice from someone who lives and breathes the music business. When she’s not writing or consulting, Gigi is mentoring artists, running her radio station, and developing media education programs that empower the next generation of culture-shapers.