Are you happy? Are you living your best life? WHY? Do you feel that your life could be more fulfilling, more meaningful – if only you knew your true purpose? Discover the Japanese secret to living a life of passion, purpose, and deep satisfaction. "What is My WHY?” offers a clear framework, based on the Okinawan concept of Ikigai, to understand your "reason for being." Ikigai comprises four elements, what you love, what you're good at, what the world needs, and what you can be paid for. With practical guidance, planners, examples, and exercises, this powerful book will help you: * Empower your core values, the guiding force behind your deepest desires. * Improve your confidence, self-esteem, and belief system * Identify your unique talents and how you can share them with the world. * Organize your thoughts and develop clear action plans with included journals, goal planners, and habit trackers.  * Gain clarity on your life's mission and create sustainable success plans. * Develop a step-by-step action plan to integrate your “WHY” into everything you do. * Start living your most abundant life, right now! Decide your WHY, answer the call of your soul, and shine like the Super Star you know you are!