Press Releases From Hell and How to Fix Them

PRESS RELEASES FROM HELL AND HOW TO FIX THEM features a dozen examples including nine guaranteed-to-land\322in-the-trash press releases which were sent out on PR Newswire or BusinessWire, (with names changed to protect the culprits.) Each one is followed by a version re-written utilizing the principles of Reality PR. You'll learn by example, not theory.\015\012\015\012SETH GODIN, Author of Unleashing the Ideavirus ays:\015\012"Super-simple, quick and to the point. It's hard to imagine why anyone who is about to send out a \015\012press release wouldn't want to read this booklet first."