Industrial Selling Skills

Industrial Selling Skills is a book for those individuals involved in selling products and services into Industry. The pressure on sales personnel to perform is now greater than ever before and the book outlines the skills required to be successful in todays very competitive markets. Reducing the 'selling odds' increases the chance of getting an order. It will also help to reduce the stress found in selling capital equipment, makng the role of the Industrial sales engineer more rewarding and meaningful.