REALTOR® Association Social Media Performance Guide

There are over 1400 local REALTOR® Associations, each with its own character and culture. Each association can use different social media communication channels to share their unique message depending on priorities and the amount of staff and volunteer members that will help create and maintain these online profiles. Our goal is to clarify the processes necessary to create and maintain these channels, allowing associations to intelligently weigh the time and capital costs of each endeavor. With these profiles in general, most of the initial time will be spent creating the accounts correctly, optimizing the profiles, and integrating the profiles to work together in harmony. Social media is all about transparency, and as an association executive or leader I want you to understand that you don’t have to do all of the work yourself. Some of these activities can be outsourced to someone that can help you at the fraction of the cost of your own time.