Marketing for Thomsonfly Airline

Difficult times present airlines with difficult choices because the passenger growth rates are flat and competition is intense. Thus, during such times, airlines must offer more to the passengers as compared to their competitors. However, no-frills airlines are more likely to succeed during difficult times when most of the developed world is in recession, despite persisting demand in the glamour travel market. Those who are paying more for glamour and luxury want the best and this means that the large established airlines are likely to win this passenger segment. However, no – frills airlines can compete by being more caring and offering something that is just a bit of luxury for no-frills business travellers and tourists, hearty warm and some souvenirs. This report presents a discussion about how Thomsonfly, an English and European airline can try to win over more customers.