YouTube is consistently among the highest traffic websites in the world, with over one billion users (almost 1/3 of all the people on the internet) and it reaches more people between 18 and 49 than any U.S. cable network! Not only does the site have a massive amount of traffic – they claim that people watch hundreds of millions of hours of videos every single day – but it has a great potential to convert, too. Video is one of the most effective ad formats available! There’s really no better way to convey a lot of information quickly while keeping the user’s interest. In this guide, you’re going to learn how to take advantage of YouTube ads in order to generate leads, get sales, or whatever other conversion goals you have in mind.