Time To Cash

A practical guide for entrepreneurs, managers and investors who are looking for ways to improve cashflow at startups and innovation-driven companies. High-tech ventures burn cash to create innovative solutions. Eventually, millions can and will be made. Yet, cash is the biggest constraint during the early stages excacerbated by the worldwide recession. Despite that, ventures waste, astonischingly, up to 50% of available cash. The biggest source of waste is the time it takes to rake in revenues. What is the root cause? Entrepreneurs can shorten time to cash by following a few simple and proven principles. Focus on pain. Design for sales. Use existing infrastructure. Avoid the lure of traditional marketing tools, which are detrimental to startups. These and other principles are described in the book TIME TO CASH – SEVEN KEYS TO SUCCESSFUL HIGH TECH STARTUPS