How to ‘Net’ Positive

Companies are increasingly realizing the benefits and growth opportunities that the integration of sustainability and impact measurement offers. In this context, a number of companies have adopted the net positive approach, which focuses on opportunities that can provide solutions to environmental and socioeconomic problems while generating a profit. Ibrahim Al-Zu’bi, Chief Sustainability Officer at Majid Al Futtaim-Holding, a leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia, outlines the shift in the corporate paradigm in this guide for executives and companies. He highlights how Majid Al Futtaim embarked on its Net Positive journey and integrated the approach as the new way to do business.